I'm not “creative.”
I'm dangerous with a spreadsheet.
I blend statistical media buying with behavioral psychology. In plain English: I figure out the precise reason your customer says yes, then I build a machine that asks them that question ten thousand times a day — profitably.
I blend statistical media buying with behavioral psychology.
In plain English: I figure out the precise reason your customer says “yes”, then I build a machine that asks them that question ten thousand times a day — profitably.
I treat every rupee of your ad spend as an asset allocation, not a gambling chip. By marrying clean code, server-side data infrastructure, and direct-response psychology, I construct acquisition engines that don't just scale, but survive.
[ the toolkit ]
The rules I refuse to break
I treat your ad account like an investment portfolio. Not a slot machine.
I'd rather be quietly right than loudly wrong.
If I can't measure it, I don't believe in it. Neither should you.
Vanity metrics are how agencies hide. I don't hide.
Your competitors are one good media buyer away from eating you. I make sure that media buyer works for you instead.
I don't sell hours. I sell outcomes that compound after I've left the room.
[ THE TECHNICAL APPARATUS ]
The arsenal I bring to your account
The receipts of becoming
Years of testing, failing, deleting campaigns at 2am, and learning what actually moves money.

Lead Growth Strategist
[REAL: Company]
Architected AI-driven marketing workflows and scaled monthly ad spend across Meta and Google to ₹[REAL]Cr+ while cutting blended CPA by [REAL]%.
Senior Performance Marketer
[REAL: Company]
Ran e-commerce and SaaS portfolios. Built advanced GTM + GA4 tracking that gave clients 100% data clarity for the first time.
Paid Social Specialist
[REAL: Company]
Executed high-volume Meta campaigns for D2C brands. Obsessive user-journey analysis to push landing-page CVR.
Digital Marketing Intern
[REAL: Company]
Learned the ropes — campaign optimization, copywriting, analytics. Where the data obsession started.
Why I actually do this
“[REAL: One honest, human sentence in your own voice about why you genuinely love this work. This is the contrast that makes everything above land as confidence instead of arrogance. Don't skip it.]”